Experience :

I'm excited to share my journey and experiences in the realm of performance marketing. From internships to job to freelance projects, I've had the opportunity to work with a diverse range of clients and industries, honing my skills and delivering impactful results.

January 2024 - On going

Moksha Media Group

In my role at Moksha Media Group, I am responsible for driving performance marketing initiatives for both domestic clients and internal campaigns. My work spans across various digital platforms, focusing on comprehensive campaign management, landing page development, creative design, and professional reporting. I have successfully increased client spends by over 2x within six months and consistently manage an average of 125 campaigns monthly with a total spend exceeding INR 5 million.

Clients Worked With:
Key Achievements:

  • Performance Marketing:
    Led and optimized performance marketing campaigns across multiple platforms including Google, Facebook, and Instagram, driving significant improvements in ROI and customer acquisition for clients such as Zuma, Etaru, Roka, Inko Nito, and Arma Kú.

  • Landing Page Development:
    Designed and developed high-converting landing pages for clients like Central Park Floors and Samsara Township, ensuring seamless user experience and maximized lead capture.

  • Creative Design:
    Produced compelling creative assets that resonated with target audiences, enhancing engagement and brand visibility across digital channels.

  • Professional Reporting:
    Delivered in-depth performance reports and actionable insights, enabling clients to make data-driven decisions and optimize their marketing strategies.

  • Campaign Management:
    Orchestrated over 125 campaigns per month, with a combined spend of more than INR 5 million, consistently achieving and surpassing client goals.

  • Internal Campaigns:
    Successfully managed and executed advertising campaigns for Moksha Media Group itself, aimed at onboarding new clients and expanding the agency’s portfolio.

July 2023 - December 2023

SolTech Media - Freelance Work

During my freelance stint at SolTech Media, I had the opportunity to further refine my skills and work with a diverse range of clients. From lead generation to content creation, I played a pivotal role in driving successful marketing campaigns tailored to each client’s unique requirements.

Key Areas of Work:

Strategic Lead Generation:

  • Spearheaded lead generation campaigns across Facebook, Instagram, and Google platforms, leveraging targeted advertising strategies to attract and engage potential customers effectively.

Efficient Email Automation:

  • Implemented highly effective email automation strategies using Pabble, ensuring streamlined communication and engagement with leads, thereby enhancing conversion rates.

Dynamic Content Creation:

  • Took charge of content creation and management across diverse platforms, crafting engaging and compelling content to resonate with target audiences and drive impactful brand messaging.

Optimized Campaign Strategies:

  • Played a pivotal role in the development and optimization of comprehensive campaign strategies, continually refining tactics to maximize performance and achieve desired outcomes.

Innovative Tool Adoption:

  • Conducted thorough research and embraced innovative tools and technologies to enhance campaign performance, staying abreast of industry trends and advancements for sustained success.

Design Skills:

  • Proficient in web design using WordPress and Wix Studio to create visually appealing and functional websites for clients.
  • Designed and customized landing pages using tools like Unbounce, Leadpages, or Instapage to optimize conversion rates and lead capture.
  • Implemented responsive design principles to ensure websites and landing pages are optimized for various devices and screen sizes.

Creative Asset Proficiency:

  • Demonstrated proficiency in creative asset creation using Canva and Microsoft Designer, producing visually captivating content to elevate brand presence and engagement across digital platforms.

Sept 2022 to June 2023

Growthify Media

During my tenure at Growthify Media, I served as a junior marketer, actively contributing to the conceptualization and execution of marketing campaigns across various digital channels. Working closely with clients from diverse industries, I gained valuable experience in devising strategies tailored to their specific needs and objectives.

Clients Worked With:

Ravi R Kumar
Suresh Mansharamani 
Lalit Arora 
Sandeep Gupta
And 20 others across different sectors.

Key Responsibilities:
  • Participated in campaign ideation and strategy development.
  • Executed digital marketing initiatives across multiple channels.
  • Collaborated with cross-functional teams to ensure seamless campaign delivery.
  • Analyzed campaign performance metrics and provided actionable insights for optimization.

February 2022 - July 2022

eKarma - Digital Marketing Course

My journey in performance marketing began with an Learning  at eKarma, where I was introduced to the fundamentals of digital marketing. Under the guidance of seasoned professionals, I gained hands-on experience in various aspects of online marketing, including SEO, Graphic design and social media marketing.

My journey in performance marketing began with an Learning  at eKarma, where I was introduced to the fundamentals of digital marketing. Under the guidance of seasoned professionals, I gained hands-on experience in various aspects of online marketing, including SEO, Graphic design and social media marketing.

Key Learning :

SEO Fundamentals:

  • Learned on-page optimization techniques.
  • Conducted keyword research.
  • Analyzed website metrics with Google Analytics.
SEM Strategies: 
  • Managed Google Ads campaigns.
  • Crafted compelling ad copies.
  • Monitored campaign performance metrics.
Social Media Marketing:
  • Assisted in social media strategy development.
  • Created and curated social media content.
  • Used social media management tools for scheduling and analysis.
Content Creation: 
  • Contributed to blog posts and articles.
  • Implemented content optimization techniques.
  • Maintained brand voice across channels.
Analytical Skills:
  • Conducted performance analysis and A/B testing.
  • Interpreted marketing data for insights.
  • Presented recommendations for optimization. 
Scroll to Top